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People - Concrete Concrete WorkWell-nighPeople News Contact WorkWell-nighPeople News Contact Instagram LinkedIn Diti Katona is a founding partner of Concrete. As Chief Creative Officer, she is weightier known for producing elegant and suggestive work for the firm’s clients in fashion, retail and luxury goods. Diti’s creative direction and marketing wits guide the strategy and minutiae of brand campaigns, product packaging, custom publications and visual identities. She also leads the firm’s involvement in startup ventures and merchantry partnerships focused on the minutiae of innovative lifestyle and luxury brands. Over the years, Diti’s creative work has received numerous awards from juries throughout North America and Europe, including the American Center for Design (Chicago), the American Institute for Graphic Arts (New York), GraphisDiamond(New York), and British Design and Art Direction (London). Diti was been awarded two lifetime victory awards. In 2012, Diti received the prestigious Les UsherwoodRibbonfrom the Advertising &DiamondClub of Canada (ADCC) for her contribution to the Canadian creative community. In 2016, Applied Arts magazine honoured Diti with its 30th year-end Golden AACE Award, for consistently: receiving international accolades; achieving significant merchantry success; being considered a transpiration agent; and having been a mentor or cultivator of emerging talent. Diti frequently lectures on diamond topics, serves as a sense counselor at diamond schools, and judges international competitions in her field. Diti Katona Chief Creative Officer John Pylypczak is a founding partner and President of Concrete. John is the ultimate practitioner, every day challenging himself and the Concrete team to reconsider better ways to integrate smart thinking and visual solutions. His worthiness to seamlessly move wideness disciplines – he is equally at home as creative director, designer, brand strategist, writer and merchantry marketer – sets the foundation for an agency that does not separate between strong strategy, creative, and healthy business results. Along with Diti Katona, he leads the firm’s trademark communications practice. His work has received extensive recognition in Canada, the U.S., Europe and Asia, and includes awards from the American Center forDiamond(Chicago), the American Institute for Graphic Arts (New York), GraphisDiamond(New York), and BritishDiamondand Art Direction (London). John is zippy as a jury member for diamond competitions and often serves as an counselor to design schools and other cultural organizations. John Pylypczak President Clarence currently oversees the minutiae of strategic branding initiatives at Concrete. Leading multi-disciplinary teams for a range of sectors including fashion, retail, and culture ranging from branding and promotions to digital and traditional advertising, he is moreover part of Concrete’s own strategic leadership team. Clarence has lead and managed the re-branding of several major Canadian brands including Hudson’s Bay Company, Mountain Equipment Co-op, Canada Goose, and Tangerine Bank. Previous clients also include McDonalds, Oh! Henry, Nike, and Adidas. Clarence has over 10 years creating compelling creative and consumer experiences. He holds a bachelor’s stratum from the University of Toronto. Clarence Kwan Director of Brands, Planning and Strategy Brandy oversees the production department at Concrete. She has over a decade of experience in marketing and production, with particular accent on luxury goods, retail and the eyeful industry. She enjoys working with the creative teams and clients to ultimately bring their diamond and visions to life. Having begun her career at Concrete, she rejoined the organ as Director of Production Services in 2012 bringing with her extensive wits gained working for distinguished companies like Holt Renfrew, Christian Dior/LVMH and Schwarzkopf Professional Canada. During her time with these companies, Brandy moreover ripened lucrative retail strategies that helped establish solid relationships with leading retailers in Canada including The Bay, Sephora, and Shoppers Drug Mart. Brandy holds a bachelor’s stratum in Fine Arts from the University of Western Ontario. Brandy McKinlay Director of Production Services Jordan came to Concrete directly from the Ontario College of Art andDiamondover ten years ago. He has spent his time at Concrete working on all aspects of branding and in the process has won numerous diamond awards throughout North America and Europe. In wing to leading well-constructed redesigns for Mountain Equipment Co-op and Allstream, Jordan has ripened packaging for Sapporo and art directed countless photo shoots for clients such as Holt Renfrew and MEC. His branding work forMucosaNorth was published in the Wall Street Journal, while his interactive work for Azure Magazine was featured in a product demonstration for Apple’s latest WWDC launch event. He has moreover won the gold ribbon for his environmental branding of Keilhauer’s NeoCon showroom. Jordan Poirier Creative Director René has greatly contributed to the success of the agency. Having spent over two decades at Concrete Design, he has successfully launched the diamond firm’s award-winning video production arm that services clients like Holt Renfrew,MucosaNorth, Keilhauer, MEC and Perricone. Additionally, he heads the Production Department and oversees IT for the company. René’s passion for video production and editing are evident in the highly engaging video content he continues to create for some of Canada’s most minion brands. René Ostetto Manager of Operations Aurora leads and manages a wide range of branding projects for vendee companies such as Perricone MD, Lululemon, Canadian Tire, Shoppers Drug Mart, Dr. Perricone Hydrogen Water, Woodbine Entertainment and the Canadian Red Cross. Previous clients moreover include Tangerine, McDonalds, Pizza Nova and Unitron. Aurora previously worked in publishing and in film, and has wide-stretching wits in corporate communications. She holds a master’s stratum in Media Studies from Concordia University. Aurora Ratcliffe SeniorTrademarkPlanner John came to Concrete with wits as a visual stylist for Holt Renfrew and Jonathan + Olivia, and in public relations for Winners Homesense and Swiss watch brand Rado. At Concrete he has worked with vendee companies Lida Baday, MEC, BITE Beauty, and Elte, and currently manages projects for Joe Fresh, Loblaws and Shoppers Drug Mart. Concrete’s resident Maritimer, John hails from Moncton, New Brunswick and oversees Concrete’s PR and New Venture initiatives. John PichetteTrademarkPlanner Jonathon is a graduate of the York/Sheridan Bachelor ofDiamondprogram and started out working with large retail brands and projects while still in school. After working both for agencies and as a freelancer in Toronto, Jonathon joined Concrete. Jonathon is Concrete’s lead designer on Keilhauer and has washed-up work for vendee companies such as BITE Beauty, Velour Lashes, SiriusXM, Tangerine, Mountain Equipment Co-op, Pfaff Automotive and dipndip. Past clients include The Bay, Nike, Drake General Store, Sport Chek and both the 2010 and 2012 Olympic Games. Jonathon Yule Senior Designer Julia is a graduate of the York/Sheridan Bachelor ofDiamondprogram. Straight out of school Julia got her feet wet working both large corporate and retail brands, as well interning at a small art typesetting diamond studio in Berlin. Outside of studio agency work the last few years she’s moreover worked on a number of art and cultural projects in Toronto, including Carbon Paper Magazine. In her time at Concrete Julia has worked on Red Earth, Tangerine, BITE Beauty, Elte and Pfaff Automotive. Julia Troubetskaia Designer Since graduating from York/Sheridan’s Bachelor ofDiamondprogram, Thomas has worked in studio and freelance capacities for clients in consumer, cultural, editorial, and industrial sectors surpassing joining Concrete. Thomas has wits working on projects for vendee companies such as Capo Capo, BITE Beauty, Perricone MD, Thomas Kosmala, Woodbine Entertainment, the LavinOrganand the Canadian Red Cross. Thomas van Ryzewyk Senior Designer An honours graduate from York/Sheridan’s joint diamond program, Julianna began her career in New York surpassing moving to Toronto to join the digital team from Saks Fifth Avenue to launch thebay.com. Prior to coming to Concrete, she worked on projects for clients including Warp Records, Stella McCartney, Roxy, Penguin Publishing, Cushnie Et Ochs, TOP SHOP, and Hudson’s Bay Collections. Julianna works on branding projects for clients such as Loblaws, Shoppers Drug Mart, and Velour Lashes. She the creative director overdue Logan’s Look, an Instagram worth that features the sartorial stylings of her toy poodle and has been profiled by American Apparel, Mr. Porter, Harpers Bazaar and Grazia Magazine. Julianna Le DesignerSurpassinggiving in to his innate love of design, Emanuel planned to be a dentist. He graduated from the University of Alberta with a stratum in Biological Sciences, but soon after pursued an spare stratum from Emily Carr University of Art and Design. From there, Emanuel oversaw diamond for the boutique retailer gravitypope, and, before coming to Concrete, worked on projects for clients such as Kit and Ace, Greystone Books, the Canadian Aeronautics and Space Institute, and the Metcalf Foundation. At Concrete, he is the lead designer on Perricone MD and Dr. Perricone Hydrogen Water. Emanuel Ilagan Designer Jessica began her career atMalleateMagazine. She has extensive experience in sport and event marketing, as well as retail and supplies and beverage. At Concrete, Jessica manages branding projects for vendee companies such as BITE Beauty, Thomas Kosmala, Velour Lashes, Moroccanoil, Bonsai, Pusateri’s, the Lavin Agency, and Tangerine. Jessica holds a BA in Psychology and Political Science from Western University. JessicaWeightierBrand Planner Matt is a graduate of Simon Fraser University’s Cognitive Science program. Originally from Philadelphia, he has worked on web applications for several large media companies, an airline, the hospitality industry, and academic and non-profit organizations in Vancouver, Honolulu, and Toronto. Prior to Concrete, Matt worked on digital projects for clients such as Island Air, the Toronto Star and the FOX Broadcasting Company. Matt Crider Senior Developer Sarah has over a decade’s wits in written for branding and marketing firms. She earned a Bachelor of Commerce stratum from Ryerson University in Toronto and holds CPA – CGA accreditations. Sarah McKerrall Controller Originally from Ottawa, Julia is a graduate of Carleton’s Mass Communications program and did an International Communications and Media exchange in Holland at Hogeschool Utrecht as part of her degree. She spent a year living in Madrid prior to moving to Toronto to work in insight and strategy on brands such as Tim Hortons, Air Canada, Mazda, Johnson and Johnson, SickKids, Kids Help Phone, Tourism Toronto and HSBC. At Concrete, Julia manages branding projects for vendee companies such as Thomas Kosmala, Capo Capo, Red Earth, Keilhauer, and Perricone MD. Julia FerrabeeTrademarkPlanner Originally from Vancouver, Russ studied graphic and web diamond at the City College of San Francisco and at Humber College in Toronto. He has worked on projects for clients such as Kronenbourg, Airbnb and Nike prior to joining Concrete. At Concrete Russ has washed-up work for Loblaws, Shoppers Drug Mart, Pusateri’s and Janssen. Russ has skateboarded professionally for over a decade. Russ Milligan Designer Originally from Montreal, Matthew moved to Toronto to pursue a stratum in GraphicDiamondfrom OCAD University, where he graduated with Honours. He is Concrete’s resident designer for Bite Beauty, and works on branding projects for vendee companies such as Joe Fresh and Canada Goose. Prior to joining Concrete, Matthew worked on projects for Adidas Originals, as well as in print diamond and typography in the cultural and editorial sectors. Matthew is passionate well-nigh urbanism, cities and how people use and move through physical space. Matthew Sabloff Designer Jessica is a graduate of the York University/Sheridan College Joint Program in Design.Surpassingjoining Concrete, she spent five years in New York working for clients such as malleate designer Wendy Nichol, French trunk and leather goods maker Goyard, and the French Institute Alliance Française, among others. Jessica has worked on branding projects for Perricone MD, Canadian Tire, Pusateri’s and Queen’s Taste. Jessica Atkinson Designer Amelie came to Canada from France, where she earned a Masters in diamond and liaison from ECV Aix en Provence. She has worked for French publishing house Flammarion, Cité de la mode et du design, and Petit Bateau. Amelie has a special interest in bookbinding, and in motion design. At Concrete, she has worked on projects for vendee companies such as Shoppers Drug Mart, Loblaws and Perricone MD. Amelie Lorente Designer Jessica has a preliminaries in web and digital diamond for past clients such the Hudson’s Bay and Rogers Communications, where she designed digital issues for Macleans, Chatelaine, Canadian Business and MoneySense. Jessica has worked on branding projects for vendee companies such as Pusateri’s, Loblaws and Joe Fresh. She holds a Bachelor of Design from York University. Jessica Johnstone Designer Sabrina has been involved in social media and guest coordination for almost every Toronto music festival imaginable, from Arts & Crafts’ Field Trip to Hillside and Wavelength, and Canadian Music Week. She has moreover managed social media and marketing for Toronto’s Long Winter inter-arts festival. Sabrina holds a bachelor’s degree in Media Production from the Ryerson RTA School of Media. Sabrina White Studio Coordinator Diti Katona is a founding partner of Concrete. As Chief Creative Officer, she is weightier known for producing elegant and suggestive work for the firm’s clients in fashion, retail and luxury goods. Diti’s creative direction and marketing wits guide the strategy and minutiae of brand campaigns, product packaging, custom publications and visual identities. She also leads the firm’s involvement in startup ventures and merchantry partnerships focused on the minutiae of innovative lifestyle and luxury brands. Over the years, Diti’s creative work has received numerous awards from juries throughout North America and Europe, including the American Center for Design (Chicago), the American Institute for Graphic Arts (New York), GraphisDiamond(New York), and British Design and Art Direction (London). Diti was been awarded two lifetime victory awards. In 2012, Diti received the prestigious Les UsherwoodRibbonfrom the Advertising &DiamondClub of Canada (ADCC) for her contribution to the Canadian creative community. In 2016, Applied Arts magazine honoured Diti with its 30th year-end Golden AACE Award, for consistently: receiving international accolades; achieving significant merchantry success; being considered a transpiration agent; and having been a mentor or cultivator of emerging talent. Diti frequently lectures on diamond topics, serves as a sense counselor at diamond schools, and judges international competitions in her field. Diti Katona Chief Creative Officer John Pylypczak is a founding partner and President of Concrete. John is the ultimate practitioner, every day challenging himself and the Concrete team to reconsider better ways to integrate smart thinking and visual solutions. His worthiness to seamlessly move wideness disciplines – he is equally at home as creative director, designer, brand strategist, writer and merchantry marketer – sets the foundation for an agency that does not separate between strong strategy, creative, and healthy business results. Along with Diti Katona, he leads the firm’s trademark communications practice. His work has received extensive recognition in Canada, the U.S., Europe and Asia, and includes awards from the American Center forDiamond(Chicago), the American Institute for Graphic Arts (New York), GraphisDiamond(New York), and BritishDiamondand Art Direction (London). John is zippy as a jury member for diamond competitions and often serves as an counselor to design schools and other cultural organizations. John Pylypczak President Clarence currently oversees the minutiae of strategic branding initiatives at Concrete. Leading multi-disciplinary teams for a range of sectors including fashion, retail, and culture ranging from branding and promotions to digital and traditional advertising, he is moreover part of Concrete’s own strategic leadership team. Clarence has lead and managed the re-branding of several major Canadian brands including Hudson’s Bay Company, Mountain Equipment Co-op, Canada Goose, and Tangerine Bank. Previous clients also include McDonalds, Oh! Henry, Nike, and Adidas. Clarence has over 10 years creating compelling creative and consumer experiences. He holds a bachelor’s stratum from the University of Toronto. Clarence Kwan Director of Brands, Planning and Strategy Brandy oversees the production department at Concrete. She has over a decade of experience in marketing and production, with particular accent on luxury goods, retail and the eyeful industry. She enjoys working with the creative teams and clients to ultimately bring their diamond and visions to life. Having begun her career at Concrete, she rejoined the organ as Director of Production Services in 2012 bringing with her extensive wits gained working for distinguished companies like Holt Renfrew, Christian Dior/LVMH and Schwarzkopf Professional Canada. During her time with these companies, Brandy moreover ripened lucrative retail strategies that helped establish solid relationships with leading retailers in Canada including The Bay, Sephora, and Shoppers Drug Mart. Brandy holds a bachelor’s stratum in Fine Arts from the University of Western Ontario. Brandy McKinlay Director of Production Services Jordan came to Concrete directly from the Ontario College of Art andDiamondover ten years ago. He has spent his time at Concrete working on all aspects of branding and in the process has won numerous diamond awards throughout North America and Europe. In wing to leading well-constructed redesigns for Mountain Equipment Co-op and Allstream, Jordan has ripened packaging for Sapporo and art directed countless photo shoots for clients such as Holt Renfrew and MEC. His branding work forMucosaNorth was published in the Wall Street Journal, while his interactive work for Azure Magazine was featured in a product demonstration for Apple’s latest WWDC launch event. He has moreover won the gold ribbon for his environmental branding of Keilhauer’s NeoCon showroom. Jordan Poirier Creative Director René has greatly contributed to the success of the agency. Having spent over two decades at Concrete Design, he has successfully launched the diamond firm’s award-winning video production arm that services clients like Holt Renfrew,MucosaNorth, Keilhauer, MEC and Perricone. Additionally, he heads the Production Department and oversees IT for the company. René’s passion for video production and editing are evident in the highly engaging video content he continues to create for some of Canada’s most minion brands. René Ostetto Manager of Operations Aurora leads and manages a wide range of branding projects for vendee companies such as Perricone MD, Lululemon, Canadian Tire, Shoppers Drug Mart, Dr. Perricone Hydrogen Water, Woodbine Entertainment and the Canadian Red Cross. Previous clients moreover include Tangerine, McDonalds, Pizza Nova and Unitron. Aurora previously worked in publishing and in film, and has wide-stretching wits in corporate communications. She holds a master’s stratum in Media Studies from Concordia University. Aurora Ratcliffe SeniorTrademarkPlanner John came to Concrete with wits as a visual stylist for Holt Renfrew and Jonathan + Olivia, and in public relations for Winners Homesense and Swiss watch brand Rado. At Concrete he has worked with vendee companies Lida Baday, MEC, BITE Beauty, and Elte, and currently manages projects for Joe Fresh, Loblaws and Shoppers Drug Mart. Concrete’s resident Maritimer, John hails from Moncton, New Brunswick and oversees Concrete’s PR and New Venture initiatives. John PichetteTrademarkPlanner Jonathon is a graduate of the York/Sheridan Bachelor ofDiamondprogram and started out working with large retail brands and projects while still in school. After working both for agencies and as a freelancer in Toronto, Jonathon joined Concrete. Jonathon is Concrete’s lead designer on Keilhauer and has washed-up work for vendee companies such as BITE Beauty, Velour Lashes, SiriusXM, Tangerine, Mountain Equipment Co-op, Pfaff Automotive and dipndip. Past clients include The Bay, Nike, Drake General Store, Sport Chek and both the 2010 and 2012 Olympic Games. Jonathon Yule Senior Designer Julia is a graduate of the York/Sheridan Bachelor ofDiamondprogram. Straight out of school Julia got her feet wet working both large corporate and retail brands, as well interning at a small art typesetting diamond studio in Berlin. Outside of studio agency work the last few years she’s moreover worked on a number of art and cultural projects in Toronto, including Carbon Paper Magazine. In her time at Concrete Julia has worked on Red Earth, Tangerine, BITE Beauty, Elte and Pfaff Automotive. Julia Troubetskaia Designer Since graduating from York/Sheridan’s Bachelor ofDiamondprogram, Thomas has worked in studio and freelance capacities for clients in consumer, cultural, editorial, and industrial sectors surpassing joining Concrete. Thomas has wits working on projects for vendee companies such as Capo Capo, BITE Beauty, Perricone MD, Thomas Kosmala, Woodbine Entertainment, the LavinOrganand the Canadian Red Cross. Thomas van Ryzewyk Senior Designer An honours graduate from York/Sheridan’s joint diamond program, Julianna began her career in New York surpassing moving to Toronto to join the digital team from Saks Fifth Avenue to launch thebay.com. Prior to coming to Concrete, she worked on projects for clients including Warp Records, Stella McCartney, Roxy, Penguin Publishing, Cushnie Et Ochs, TOP SHOP, and Hudson’s Bay Collections. Julianna works on branding projects for clients such as Loblaws, Shoppers Drug Mart, and Velour Lashes. She the creative director overdue Logan’s Look, an Instagram worth that features the sartorial stylings of her toy poodle and has been profiled by American Apparel, Mr. Porter, Harpers Bazaar and Grazia Magazine. Julianna Le DesignerSurpassinggiving in to his innate love of design, Emanuel planned to be a dentist. He graduated from the University of Alberta with a stratum in Biological Sciences, but soon after pursued an spare stratum from Emily Carr University of Art and Design. From there, Emanuel oversaw diamond for the boutique retailer gravitypope, and, before coming to Concrete, worked on projects for clients such as Kit and Ace, Greystone Books, the Canadian Aeronautics and Space Institute, and the Metcalf Foundation. At Concrete, he is the lead designer on Perricone MD and Dr. Perricone Hydrogen Water. Emanuel Ilagan Designer Jessica began her career atMalleateMagazine. She has extensive experience in sport and event marketing, as well as retail and supplies and beverage. At Concrete, Jessica manages branding projects for vendee companies such as BITE Beauty, Thomas Kosmala, Velour Lashes, Moroccanoil, Bonsai, Pusateri’s, the Lavin Agency, and Tangerine. Jessica holds a BA in Psychology and Political Science from Western University. JessicaWeightierBrand Planner Matt is a graduate of Simon Fraser University’s Cognitive Science program. Originally from Philadelphia, he has worked on web applications for several large media companies, an airline, the hospitality industry, and academic and non-profit organizations in Vancouver, Honolulu, and Toronto. Prior to Concrete, Matt worked on digital projects for clients such as Island Air, the Toronto Star and the FOX Broadcasting Company. Matt Crider Senior Developer Sarah has over a decade’s wits in written for branding and marketing firms. She earned a Bachelor of Commerce stratum from Ryerson University in Toronto and holds CPA – CGA accreditations. Sarah McKerrall Controller Originally from Ottawa, Julia is a graduate of Carleton’s Mass Communications program and did an International Communications and Media exchange in Holland at Hogeschool Utrecht as part of her degree. She spent a year living in Madrid prior to moving to Toronto to work in insight and strategy on brands such as Tim Hortons, Air Canada, Mazda, Johnson and Johnson, SickKids, Kids Help Phone, Tourism Toronto and HSBC. At Concrete, Julia manages branding projects for vendee companies such as Thomas Kosmala, Capo Capo, Red Earth, Keilhauer, and Perricone MD. Julia FerrabeeTrademarkPlanner Originally from Vancouver, Russ studied graphic and web diamond at the City College of San Francisco and at Humber College in Toronto. He has worked on projects for clients such as Kronenbourg, Airbnb and Nike prior to joining Concrete. At Concrete Russ has washed-up work for Loblaws, Shoppers Drug Mart, Pusateri’s and Janssen. Russ has skateboarded professionally for over a decade. Russ Milligan Designer Originally from Montreal, Matthew moved to Toronto to pursue a stratum in GraphicDiamondfrom OCAD University, where he graduated with Honours. He is Concrete’s resident designer for Bite Beauty, and works on branding projects for vendee companies such as Joe Fresh and Canada Goose. Prior to joining Concrete, Matthew worked on projects for Adidas Originals, as well as in print diamond and typography in the cultural and editorial sectors. Matthew is passionate well-nigh urbanism, cities and how people use and move through physical space. Matthew Sabloff Designer Jessica is a graduate of the York University/Sheridan College Joint Program in Design.Surpassingjoining Concrete, she spent five years in New York working for clients such as malleate designer Wendy Nichol, French trunk and leather goods maker Goyard, and the French Institute Alliance Française, among others. Jessica has worked on branding projects for Perricone MD, Canadian Tire, Pusateri’s and Queen’s Taste. Jessica Atkinson Designer Amelie came to Canada from France, where she earned a Masters in diamond and liaison from ECV Aix en Provence. She has worked for French publishing house Flammarion, Cité de la mode et du design, and Petit Bateau. Amelie has a special interest in bookbinding, and in motion design. At Concrete, she has worked on projects for vendee companies such as Shoppers Drug Mart, Loblaws and Perricone MD. Amelie Lorente Designer Jessica has a preliminaries in web and digital diamond for past clients such the Hudson’s Bay and Rogers Communications, where she designed digital issues for Macleans, Chatelaine, Canadian Business and MoneySense. Jessica has worked on branding projects for vendee companies such as Pusateri’s, Loblaws and Joe Fresh. She holds a Bachelor of Design from York University. Jessica Johnstone Designer Sabrina has been involved in social media and guest coordination for almost every Toronto music festival imaginable, from Arts & Crafts’ Field Trip to Hillside and Wavelength, and Canadian Music Week. She has moreover managed social media and marketing for Toronto’s Long Winter inter-arts festival. Sabrina holds a bachelor’s degree in Media Production from the Ryerson RTA School of Media. Sabrina White Studio Coordinator Diti Katona is a founding partner of Concrete. As Chief Creative Officer, she is weightier known for producing elegant and suggestive work for the firm’s clients in fashion, retail and luxury goods. Diti’s creative direction and marketing wits guide the strategy and minutiae of brand campaigns, product packaging, custom publications and visual identities. She also leads the firm’s involvement in startup ventures and merchantry partnerships focused on the minutiae of innovative lifestyle and luxury brands. Over the years, Diti’s creative work has received numerous awards from juries throughout North America and Europe, including the American Center for Design (Chicago), the American Institute for Graphic Arts (New York), GraphisDiamond(New York), and British Design and Art Direction (London). Diti was been awarded two lifetime victory awards. In 2012, Diti received the prestigious Les UsherwoodRibbonfrom the Advertising &DiamondClub of Canada (ADCC) for her contribution to the Canadian creative community. In 2016, Applied Arts magazine honoured Diti with its 30th year-end Golden AACE Award, for consistently: receiving international accolades; achieving significant merchantry success; being considered a transpiration agent; and having been a mentor or cultivator of emerging talent. Diti frequently lectures on diamond topics, serves as a sense counselor at diamond schools, and judges international competitions in her field. Diti Katona Chief Creative Officer  John Pylypczak is a founding partner and President of Concrete. John is the ultimate practitioner, every day challenging himself and the Concrete team to reconsider better ways to integrate smart thinking and visual solutions. His worthiness to seamlessly move wideness disciplines – he is equally at home as creative director, designer, brand strategist, writer and merchantry marketer – sets the foundation for an agency that does not separate between strong strategy, creative, and healthy business results. Along with Diti Katona, he leads the firm’s trademark communications practice. His work has received extensive recognition in Canada, the U.S., Europe and Asia, and includes awards from the American Center forDiamond(Chicago), the American Institute for Graphic Arts (New York), GraphisDiamond(New York), and BritishDiamondand Art Direction (London). John is zippy as a jury member for diamond competitions and often serves as an counselor to design schools and other cultural organizations. John Pylypczak President  Clarence currently oversees the minutiae of strategic branding initiatives at Concrete. Leading multi-disciplinary teams for a range of sectors including fashion, retail, and culture ranging from branding and promotions to digital and traditional advertising, he is moreover part of Concrete’s own strategic leadership team. Clarence has lead and managed the re-branding of several major Canadian brands including Hudson’s Bay Company, Mountain Equipment Co-op, Canada Goose, and Tangerine Bank. Previous clients also include McDonalds, Oh! Henry, Nike, and Adidas. Clarence has over 10 years creating compelling creative and consumer experiences. He holds a bachelor’s stratum from the University of Toronto. Clarence Kwan Director of Brands, Planning and Strategy  Brandy oversees the production department at Concrete. She has over a decade of experience in marketing and production, with particular accent on luxury goods, retail and the eyeful industry. She enjoys working with the creative teams and clients to ultimately bring their diamond and visions to life. Having begun her career at Concrete, she rejoined the organ as Director of Production Services in 2012 bringing with her extensive wits gained working for distinguished companies like Holt Renfrew, Christian Dior/LVMH and Schwarzkopf Professional Canada. During her time with these companies, Brandy moreover ripened lucrative retail strategies that helped establish solid relationships with leading retailers in Canada including The Bay, Sephora, and Shoppers Drug Mart. Brandy holds a bachelor’s stratum in Fine Arts from the University of Western Ontario. Brandy McKinlay Director of Production Services  Jordan came to Concrete directly from the Ontario College of Art andDiamondover ten years ago. He has spent his time at Concrete working on all aspects of branding and in the process has won numerous diamond awards throughout North America and Europe. In wing to leading well-constructed redesigns for Mountain Equipment Co-op and Allstream, Jordan has ripened packaging for Sapporo and art directed countless photo shoots for clients such as Holt Renfrew and MEC. His branding work forMucosaNorth was published in the Wall Street Journal, while his interactive work for Azure Magazine was featured in a product demonstration for Apple’s latest WWDC launch event. He has moreover won the gold ribbon for his environmental branding of Keilhauer’s NeoCon showroom. Jordan Poirier Creative Director  René has greatly contributed to the success of the agency. Having spent over two decades at Concrete Design, he has successfully launched the diamond firm’s award-winning video production arm that services clients like Holt Renfrew,MucosaNorth, Keilhauer, MEC and Perricone. Additionally, he heads the Production Department and oversees IT for the company. René’s passion for video production and editing are evident in the highly engaging video content he continues to create for some of Canada’s most minion brands. René Ostetto Manager of Operations  Aurora leads and manages a wide range of branding projects for vendee companies such as Perricone MD, Lululemon, Canadian Tire, Shoppers Drug Mart, Dr. Perricone Hydrogen Water, Woodbine Entertainment and the Canadian Red Cross. Previous clients moreover include Tangerine, McDonalds, Pizza Nova and Unitron. Aurora previously worked in publishing and in film, and has wide-stretching wits in corporate communications. She holds a master’s stratum in Media Studies from Concordia University. Aurora Ratcliffe SeniorTrademarkPlanner  John came to Concrete with wits as a visual stylist for Holt Renfrew and Jonathan + Olivia, and in public relations for Winners Homesense and Swiss watch brand Rado. At Concrete he has worked with vendee companies Lida Baday, MEC, BITE Beauty, and Elte, and currently manages projects for Joe Fresh, Loblaws and Shoppers Drug Mart. Concrete’s resident Maritimer, John hails from Moncton, New Brunswick and oversees Concrete’s PR and New Venture initiatives. John PichetteTrademarkPlanner  Jonathon is a graduate of the York/Sheridan Bachelor ofDiamondprogram and started out working with large retail brands and projects while still in school. After working both for agencies and as a freelancer in Toronto, Jonathon joined Concrete. Jonathon is Concrete’s lead designer on Keilhauer and has washed-up work for vendee companies such as BITE Beauty, Velour Lashes, SiriusXM, Tangerine, Mountain Equipment Co-op, Pfaff Automotive and dipndip. Past clients include The Bay, Nike, Drake General Store, Sport Chek and both the 2010 and 2012 Olympic Games. Jonathon Yule Senior Designer  Julia is a graduate of the York/Sheridan Bachelor ofDiamondprogram. Straight out of school Julia got her feet wet working both large corporate and retail brands, as well interning at a small art typesetting diamond studio in Berlin. Outside of studio agency work the last few years she’s moreover worked on a number of art and cultural projects in Toronto, including Carbon Paper Magazine. In her time at Concrete Julia has worked on Red Earth, Tangerine, BITE Beauty, Elte and Pfaff Automotive. Julia Troubetskaia Designer  Since graduating from York/Sheridan’s Bachelor ofDiamondprogram, Thomas has worked in studio and freelance capacities for clients in consumer, cultural, editorial, and industrial sectors surpassing joining Concrete. Thomas has wits working on projects for vendee companies such as Capo Capo, BITE Beauty, Perricone MD, Thomas Kosmala, Woodbine Entertainment, the LavinOrganand the Canadian Red Cross. Thomas van Ryzewyk Senior Designer  An honours graduate from York/Sheridan’s joint diamond program, Julianna began her career in New York surpassing moving to Toronto to join the digital team from Saks Fifth Avenue to launch thebay.com. Prior to coming to Concrete, she worked on projects for clients including Warp Records, Stella McCartney, Roxy, Penguin Publishing, Cushnie Et Ochs, TOP SHOP, and Hudson’s Bay Collections. Julianna works on branding projects for clients such as Loblaws, Shoppers Drug Mart, and Velour Lashes. She the creative director overdue Logan’s Look, an Instagram worth that features the sartorial stylings of her toy poodle and has been profiled by American Apparel, Mr. Porter, Harpers Bazaar and Grazia Magazine. Julianna Le Designer Surpassinggiving in to his innate love of design, Emanuel planned to be a dentist. He graduated from the University of Alberta with a stratum in Biological Sciences, but soon after pursued an spare stratum from Emily Carr University of Art and Design. From there, Emanuel oversaw diamond for the boutique retailer gravitypope, and, before coming to Concrete, worked on projects for clients such as Kit and Ace, Greystone Books, the Canadian Aeronautics and Space Institute, and the Metcalf Foundation. At Concrete, he is the lead designer on Perricone MD and Dr. Perricone Hydrogen Water. Emanuel Ilagan Designer  Jessica began her career atMalleateMagazine. She has extensive experience in sport and event marketing, as well as retail and supplies and beverage. At Concrete, Jessica manages branding projects for vendee companies such as BITE Beauty, Thomas Kosmala, Velour Lashes, Moroccanoil, Bonsai, Pusateri’s, the Lavin Agency, and Tangerine. Jessica holds a BA in Psychology and Political Science from Western University. JessicaWeightierBrand Planner  Matt is a graduate of Simon Fraser University’s Cognitive Science program. Originally from Philadelphia, he has worked on web applications for several large media companies, an airline, the hospitality industry, and academic and non-profit organizations in Vancouver, Honolulu, and Toronto. Prior to Concrete, Matt worked on digital projects for clients such as Island Air, the Toronto Star and the FOX Broadcasting Company. Matt Crider Senior Developer  Sarah has over a decade’s wits in written for branding and marketing firms. She earned a Bachelor of Commerce stratum from Ryerson University in Toronto and holds CPA – CGA accreditations. Sarah McKerrall Controller  Originally from Ottawa, Julia is a graduate of Carleton’s Mass Communications program and did an International Communications and Media exchange in Holland at Hogeschool Utrecht as part of her degree. She spent a year living in Madrid prior to moving to Toronto to work in insight and strategy on brands such as Tim Hortons, Air Canada, Mazda, Johnson and Johnson, SickKids, Kids Help Phone, Tourism Toronto and HSBC. At Concrete, Julia manages branding projects for vendee companies such as Thomas Kosmala, Capo Capo, Red Earth, Keilhauer, and Perricone MD. Julia FerrabeeTrademarkPlanner  Originally from Vancouver, Russ studied graphic and web diamond at the City College of San Francisco and at Humber College in Toronto. He has worked on projects for clients such as Kronenbourg, Airbnb and Nike prior to joining Concrete. At Concrete Russ has washed-up work for Loblaws, Shoppers Drug Mart, Pusateri’s and Janssen. Russ has skateboarded professionally for over a decade. Russ Milligan Designer  Originally from Montreal, Matthew moved to Toronto to pursue a stratum in GraphicDiamondfrom OCAD University, where he graduated with Honours. He is Concrete’s resident designer for Bite Beauty, and works on branding projects for vendee companies such as Joe Fresh and Canada Goose. Prior to joining Concrete, Matthew worked on projects for Adidas Originals, as well as in print diamond and typography in the cultural and editorial sectors. Matthew is passionate well-nigh urbanism, cities and how people use and move through physical space. Matthew Sabloff Designer  Jessica is a graduate of the York University/Sheridan College Joint Program in Design.Surpassingjoining Concrete, she spent five years in New York working for clients such as malleate designer Wendy Nichol, French trunk and leather goods maker Goyard, and the French Institute Alliance Française, among others. Jessica has worked on branding projects for Perricone MD, Canadian Tire, Pusateri’s and Queen’s Taste. Jessica Atkinson Designer  Amelie came to Canada from France, where she earned a Masters in diamond and liaison from ECV Aix en Provence. She has worked for French publishing house Flammarion, Cité de la mode et du design, and Petit Bateau. Amelie has a special interest in bookbinding, and in motion design. At Concrete, she has worked on projects for vendee companies such as Shoppers Drug Mart, Loblaws and Perricone MD. Amelie Lorente Designer  Jessica has a preliminaries in web and digital diamond for past clients such the Hudson’s Bay and Rogers Communications, where she designed digital issues for Macleans, Chatelaine, Canadian Business and MoneySense. Jessica has worked on branding projects for vendee companies such as Pusateri’s, Loblaws and Joe Fresh. She holds a Bachelor of Design from York University. Jessica Johnstone Designer  Sabrina has been involved in social media and guest coordination for almost every Toronto music festival imaginable, from Arts & Crafts’ Field Trip to Hillside and Wavelength, and Canadian Music Week. She has moreover managed social media and marketing for Toronto’s Long Winter inter-arts festival. Sabrina holds a bachelor’s degree in Media Production from the Ryerson RTA School of Media. Sabrina White Studio Coordinator            Customers move seamlessly between categories and media. So do we. See Our Work Concrete © 2018 If you would like to learn increasingly well-nigh us or are interested in discussing a new project, please get in touch. Contact Us   Instagram LinkedIn